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New Arrivals - Gant Rugger

Written By Sam Sherwood - June 25 2015

Gant Rugger takes inspiration from mainline Gant's huge vintage archive, which contains one of the most complete collections of Americana menswear. The brand dates back to 1949 when Gant Shirtmaker's was created by brothers Elliot and Marty Gant, the two soon established they had a keen eye for what was to become the Ivy League style and this combined with their father's outstanding attention to quality (a former shirt maker who supplied clients such as Brooks Brothers, Manhattan shirts, and J. Press) would be a recipe for nothing but success. Shop new arrivals in store and online now.

Spring '15 Shirt Guide

Written By Sam Sherwood - May 08 2015

The Gant Rugger Button Down India Madras Shirt is a premium take on an American classic. Combining traditional collegiate design with a great fit and detailing inspired by traditional tailoring it features a button down collar, split hem and box pleat yoke. In a nod to the brand's heritage as one of the great American shirt makers, this relaxed fitting checked shirt is finished with a stamped label sitting above the hem.

The Heritage Jack Tartan Shirt from Barbour draws influence from heritage work attire, made from 100% cotton with a soft handle, this button down collar shirt features an all over check and a single chest pocket.

Italian cult brand Aspesi is sought after for its unique spin on classics. This light-blue tartan Robert Shirt offers the same warm weather-friendly breathability and comfort the fabric is known for, but trades the signature striping for a micro-check pattern.

As with all of their garments, Our Legacy stay true to heritage design wherever possible, with finishes and fabrics that are truly exceptional. This new take on their 1940’s Button Down, as part of their SS15 'Ignition' collection is constructed from a 100% cotton fabric with an all over print. Shop the Black Mould Shirt now.

A casual Short Sleeve Shirt from British based brand Hentsch Man is cut from lightweight oxford cloth in a detailed floral pattern. Also featuring a point collar and breast pocket with a rounded hem. Shop the Steve Shirt in store and online now.

Summer Shorts

Written By Sam Sherwood - April 18 2015

As the mercury rises here at Content and across the UK we decided to take a look at some of our favourite shorts from our new season Spring/Summer '15 collections. From tracksuit bottom cut-offs courtesy of Champion Reverse Weave to Garment Dyed Stone Island Shorts we're sure we have something for you this Summer. Available in store and online now.

A Festive Visit To Lambs Conduit Street

Written By Dominic Apes - December 16 2014

For those who haven't yet had the chance to pop along to our Lambs Conduit Street store, we have compiled a series of photographs giving you an insight to the store. Open seven days a week: 11 til 7 (Monday - Saturday) and 12 til 5 (Sunday). We have a carefully selected range of brands and garments including Alden, Filson, Red Wing, Woolrich, Our Legacy, Barbour, Stone Island, William Fox & Sons, Hentsch Man, Todd Synder x Champion, Edwin & many more...

Blazer Feature

Written By Dominic Apes - November 18 2014

Shop - Gant Rugger

Shop - Our Legacy

Shop - Woolrich

Shop - La Paz

Spring/Summer '14 Shirting

Written By Sam Sherwood - May 16 2014

A premium take on an Ivy league Americana classic, the Gant Rugger Windblown Oxford Shirt is constructed from a super soft cotton and combines traditional collegiate details with a modern, tailored fit with an all over timeless madras design. Other features include a button down collar, single chest pocket, curved hem and box pleat with locker hoop.

Taking inspiration from the iconic style of the 1950's the Moire Print Steve Shirt from Hentsch Man infuses a classic short sleeve silhouette with an eye catching ikat design. Perfected for the Summer months the shirt is constructed from 100% cotton and features a spread collar along with a handmade monogrammed Kent hair comb.

Woolrich John Rich & Bros Bruce Shirt Printed

The Bruce Short Sleeve Shirt from Woolrich John Rich & Bros is a new style to the Pennsylvanian based brand, once again taking inspiration from a classic Americana wardrobe staple. The shirt is made from 100% lightweight cotton and features an all over floral design from the Woolrich archives, other details include a spread collar, chest pocket, curved hem and branding to the lower button placket.

Heavily influenced from work attire of the past the Net Shirt from South Shields based heritage brand Barbour features a timeless all over check pattern on 100% soft handle cotton, slightly thicker from our other shirts featured the Net Shirt is by no means heavyweight - but more suited to those less tropical days. Details include a button down collar, single chest pocket and embroidered logo tab.

Incorporating corozo cat's eye buttons with an all over subtle floral print, the Radford Shirt from Penfield is a simple short sleeve Summer shirt with no detail left unturned. The Radford is garment washed resulting in a soft to the touch, 100% cotton construction along with traditonal features which include a button down collar, shaped hem and woven branding.

Words by Sam Sherwood

Look Of The Week - 1/5/14

Written By Sam Sherwood - May 01 2014

The sun has been gracing Lambs Conduit Street with it's presence this past week giving us the perfect opportunity to show some of our favourite new arrivals for the Summer. We've teamed together wardrobe staples with iconic sportswear footwear for a look with simplicity - the Gant Rugger Selvage Madras Shirt constructed from super soft cotton, Woolrich Khaki Shorts which features a concealed zip pocket and the iconic Adidas Originals City Marathon PT - a silhouette known and loved over the past two decades featuring ghilly lacing system, suede/mesh upper and dellinger webbing.

Words by Sam Sherwood

The Content Store Spring '14 Lookbook

Written By Sam Sherwood - March 07 2014

Ebbets Field Flannels Outfit Woolrich Duffer of St George Japan

Outfit Baracuta Trench Original Jacket Our Legacy Chambray Shirt Filson Padded Briefcase

Outfit Gant Rugger Windblown Oxford Shirt Edwin Jeans CP Company Bomber

Outfit Penfield Jacket Ebbets Field Flannels Cap Tala Field Pack

Spring has most definitely sprung and along with it new season collections have made their way through the doors of The Content Store. We decided to piece together a few looks featuring some of our favourite items this season from brands such as Baracuta, Our Legacy, Filson, Edwin, C.P. Company, Gant Rugger, Ebbets Field Flannels, Woolrich, MWC and Penfield.

Words & Photos by Sam Sherwood

Gant Rugger Spring/Summer '14

Written By Mark Batista - January 28 2014

Gant Rugger takes inspiration from mainline Gant's huge vintage archive, which contains one of the most complete collections of Americana menswear. The brand dates back to 1949 when Gant Shirtmaker's was created by brothers Elliot and Marty Gant, the two soon established they had a keen eye for what was to become the Ivy League style and this combined with their father's outstanding attention to quality (a former shirt maker who supplied clients such as Brooks Brothers, Manhattan shirts, and J. Press) would be a recipe for nothing but success.

Winter Looks - 4 Styling Suggestions for this Winter

Written By Alex Chesson - December 10 2013

As we work our way towards the inevitable colder winter months; layers, thermal accessories, jackets and hardwearing footwear become ever more essential and with the almost endless void of brands, styles and cuts available, making a decision on what will cater for your needs can prove to be quite the task. To provide some inspiration on how you can confront this season staying dressed to the teeth, we have pieced together some looks that showcase some of the finest pieces from our AW14 collections, compiled in four unique styles that will serve you as well on the walk to work as they will sat round the table eating turkey on Christmas day. All items featured are available to purchase in store and online.